1. Core Philosophy of Sungugu Brand

Brand Mission
To convey kindness through food, making health start at the dining table.

Founding Purpose
Sungugu originated from a simple vow:
To use toxin-free, organic vegetarian dishes to protect the health of people and the land, creating a cycle of goodness.

2. Brand Story
In 2019, a play inspired Xiao Lan, who had over twenty years of marketing experience, to change her life’s direction.
Together with her husband Ming Zhe, who has over twenty years of technical expertise and a love for cooking, they co-founded “Sungugu.”

With full support from good friends “Gugu and his wife,” the company was officially established in 2020. It started with online wholesale of fresh mushrooms and gradually expanded into making vegetarian meal kits.

Even faced with pandemic challenges and market skepticism, they persisted with their original values: “Toxin-free, organic, safe, and healthy.”

Some questioned:
“Eating vegetarian is already a niche market. Will anyone really buy into our commitment to toxin-free and organic food?”
But they firmly believed that as long as the starting point was right, good intentions would succeed.

With support from shareholders, friends, and benefactors, Sungugu has steadily grown, with the vision to introduce toxin-free organic vegetarian food to the world — making every meal a contribution to global health.

From a single mushroom, they have cultivated a forest of kindness.
Sungugu is a community of caring people, warming the world through food.

3. Our Products
• Frozen vegetarian meal kits
• Staples: rice, oil, salt, soy sauce, vinegar, tea
• Seasonings

4. Current Distribution and Development
• Domestic: Online e-commerce, physical partnership stores, B2B supply to the foodservice industry
• International: Exported to the US and Canada, with ongoing expansion

5. Brand Vision
• To make every dish the starting point of health.